**Decisions** are made based on a weighting of a non-zero number of general but perhaps contradictory decision-making **principles**. Principles are extracted during prior **learning**. Learning is based on previously observed **outcome** events. Outcomes are determined jointly by 1) the **world**, and 2) the agent's past **actions**. All actions are decisions. Outcomes can be either *desirable* (which we call **success**), or *undesirable* (which we call **failure**). Successes *reinforce* the principles behind the decisions that led to them. Failures *discourage* the principles behind the decisions that led to them, and invite the invention of new principles, created as **takeaways** from the experience. The Greg Coppola Method